MADRID, SPAIN.
MAY.23.2011
DIGI-CARDS AND POLITICAL PARTIES A MATCH MADE IN SPANISH HEAVEN
During these recent elections in Spain, the political party that bet on Digi-cards won in a landslide. Did Digi-cards do it? Maybe. There is no doubt that technology helps political campaigns achieve goals. This time, a gadget might have tipped the younger crowd toward the party that took a chance on Digi-cards. The PP (Partido Popular) won by a landslide and the only new technology applied during campaigning was Digi-cards. The PP used the Digi-cards with exclusive content of its candidates (bios, pictures, videos, speeches, etc.) and distributed them freely at congresses, marches, speeches and probably the most important place: educational institutions, where the fresh new voter has not decided which route to take and is the most likely end user of a Digi-card Download Card. Two things are certain: the PP will govern Spain in the upcoming years and Digi-cards are a technology here to stay for many years.
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